JLL
As Lead Designer within the UK Field Marketing team at JLL, a Fortune 500 real estate services company, I led the creative development and delivery of a wide range of marketing collateral.
For the Property Triathlon, JLL’s flagship annual UK charity event at Dorney Lake, I evolved the campaign branding and created a broad range of supporting marketing assets.
My role combined creative oversight with hands-on design, applying the event’s visual identity consistently across physical and digital touchpoints. It was crucial to retain the recognisable elements of previous campaigns, ensuring coherence, while keeping the identity fresh by introducing and refining new branded components.
Skills & responsibilities
Produced and oversaw event literature guides, race bibs and welcome packs, helping attendees navigate the event with ease.
Designed large-scale event branding, including course maps, banners and barrier boards, creating an immediate and distinctive brand presence on arrival.
Created social media and email marketing assets to build anticipation and drive event registrations.
Developed merchandise branding for JLL volunteers and attendees, strengthening brand visibility and creating a sense of camaraderie.
Designed branded woodcut medals and Prosecco packaging, awarded to participants completing multiple event disciplines.
Results
The £2M budgeted event was a huge success, with 2500+ attendees and sell-out registration.