4C Strategies
Brand and visual designer for an organisation specialising in training software for the defence and corporate sectors.
Skills & responsibilities
Campaign branding
Large format branding for events and trade shows
Literature branding, design and layout
Social media branding
Culture and event photography
Website page build and UX design
App identity and branding
Filming ( check out the YouTube video here )
Project:
BCI World Hybrid
Event campaign
Crafting the marketing campaign for not only the physical conference, but also the 24 hour virtual online experience was no easy task. Yet I was able to use my coordination and branding expertise to roadmap and develop key marketing assets and messaging for this high-profile business continuity event in London.
Skills & responsibilities
Producing and overseeing literature and key note presentations, for uniformity and distinctive impact
Overseeing the exhibition booth branding, both physical and virtual
Creating a compelling social media campaign,
with successful engagement
Implementing Google Ads, targeted to the London audience
Coordination of branded merchandise, for positive attendee experience
Hands-on support DSLR photography, for impactful promotional needs
Results
The final product successfully translated into desired results of brand awareness and lead generation.
Project:
Military User Forum
Marketing campaign strategy, and branding for an exclusive 2 day event hosted in the prestigious No.4 Hamilton Place in London.
Skills & responsibilities
Planning and rollout of social media campaign, resulting in high engagement
Marketing collateral and hands on with literature, banners, programmes, email invites, for an impactful, cohesive brand experience
Dedicated website event page, executed with informative content, considered user experience, ease of user registration sign-up, raising effective brand awareness
Results
The forum was a huge success, with full-house registration, attendees gaining from industry
insight and benefitting from effective networking.