4C Strategies
As Brand and Visual Designer at 4C Strategies, I created brand, campaign and digital design work for an organisation specialising in training software for defence, business continuity and corporate resilience.
My role covered a wide mix of B2B marketing and design outputs, including campaign branding, event identities, trade show graphics, literature, presentations, social media assets, website pages, UX design, app branding, photography and video content.
Working across both defence and corporate audiences, I developed clear, consistent and distinctive visual communications for complex products, specialist events and high-value stakeholder engagement.
Skills & responsibilities
Campaign branding and visual identity development for B2B marketing, events and product communications.
Large-format graphics for exhibitions, trade shows, conferences and branded event environments.
Literature design, layout and artworking for brochures, programmes, presentations and marketing collateral.
Social media campaign assets, email graphics and digital marketing content.
Website page design and build, with a focus on information hierarchy, user experience and clear registration journeys.
App identity and product branding for specialist training software.
Culture, event and promotional photography, including DSLR photography and filming for marketing content.
Project: BCI World Hybrid
Event campaign
For BCI World Hybrid, I developed campaign branding and marketing assets for a major business continuity event combining a physical conference in London with a 24-hour virtual experience.
The work involved creating a cohesive visual identity across physical and digital touchpoints, including event literature, keynote presentation materials, exhibition booth branding, social media assets, Google Ads, merchandise and promotional photography.
Skills & responsibilities
Produced and oversaw literature, event graphics and keynote presentation materials to ensure a consistent and professional brand presence.
Developed exhibition booth branding for both physical and virtual event environments.
Created social media campaign assets to support event promotion and audience engagement.
Implemented Google Ads targeted to a London audience.
Coordinated branded merchandise to support the attendee experience.
Provided hands-on DSLR photography for event and promotional use.
Results
The campaign helped create a cohesive brand experience across the live and virtual event, supporting awareness,
engagement and lead generation.
Project: Military User Forum
Event campaign
Marketing campaign strategy, and branding for an exclusive 2 day event hosted in the prestigious
No.4 Hamilton Place in London.
The work covered event branding, social media promotion, marketing collateral, literature, banners, programmes, email invitations and a dedicated event website page designed to support clear information, registration and audience engagement.
Skills & responsibilities
Planned and rolled out a social media campaign to promote the event and build engagement.
Designed marketing collateral including literature, banners, programmes and email invitations.
Created a cohesive brand experience across digital and physical event touchpoints.
Designed and built a dedicated event web page with clear content, considered UX and an easy registration journey.
Results
The forum achieved full registration and delivered a strong branded experience for attendees, supporting industry insight, networking and stakeholder engagement.