To illustrate my understanding of branding applied across platforms, I’ve put together initial visuals (statics here) for social media. I studied the design system where possible, took into account the core elements of parcelLab’s brand, the audience, and applied layout hierarchy for these visuals to be appealing, improve on brand experience and encourage engagement.

Hope you like it! 

LinkedIn stat


The format mimicking Instagram’s recent
update with portrait formatted posts. Brand hues featured top left to draw the eye into the significant stat.

LinkedIn team carousel


Carousel featuring the team’s attendance at an event. Enhanced QR code feature, enabling network connection growth for teams, pre and post event.

LinkedIn event registration


Featuring the theme and headline as a question, provoking thought and enticement, where the answers can be found from attending parcelLab’s invaluable webinar.