Call of Duty Modern Warfare 3

To generate buzz for the launch of the latest Call of Duty game, a huge event took place in Los Angeles September 2011. I was asked to create the designs for the XP mobile app that coincided with this mammoth 2 day event. The app served as a tool for avid fans to unlock wallpapers, images, videos, as well as tweet and access live video streams. Users could build up a collection of points depending on how much content was viewed. These points could be used for future use such as online gaming.

As well as the mobile app, website takeovers in 13 languages and over 40 formats were created in the run up to the launch.

Needless to say this was a brilliant campaign to work on, and a fantastic team to work with.