Tesco

A brochure to build employees’ careers

Working with Ape, we illustrated and designed a small but perfectly formed brochure, as part of Tescos’ internal marketing.

Explore and conquer

With rockets, space and astronauts as the theme, this evoked the employee’s potential to launch, explore and conquer their careers.

Can you hear me Major Tom?

Each page of the design featured hand-crafted illustrations that told the story of exploration and discovery. Rockets flying around moons, launch pads and solar systems, helped communicate the copy in a clear, striking and engaging way.

Lift off

The brochure was extremely well-received and several further promotional materials have been created since.

Capturing an audience

The final design resulted in an engaging, fun and effective piece of communication. Kate Jones Design worked on the concept, illustration and design of this brochure with the fantastic team at Ape.

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