Getting into the nitty gritty
Visual cues were taken from the games, but essentially the app design had images centre stage, set against a dark and grungy backdrop. The dark colour scheme was punctuated with bold, bright call-to-actions, enticing the users deeper into the content.
Creating an app that’s addictive to use
The app allowed avid fans to unlock wallpapers, images and videos, as well as tweet and access live video streams. Users could build up a collection of points, depending on how much content was viewed. The more points collected, the more the user could unlock other sections of the content. These points could also be saved for future use, such as online gaming.
All about the touches
Let’s face it, as much as we love the web, who doesn’t find it frustrating when it can’t be accessed. So if this happened when a user intended to view say, a live video feed, it was important that users weren’t taken out of the experience of the app. Small touches were added that reflected the look and feel of the brand.
Digital advertising
As well as the app, website takeovers in 13 languages and over 40 formats were created, in the run up to the launch.
Needless to say, this was a brilliant campaign to work on, and a great team at Five By Five to work with.
